Maggie Gyllenhaal stars in new Agent Provocateur campaign

Hot on the heels of Kate Moss' starring role in last year's sensational Agent Provocateur campaign (yes the one of Kate in four steamy Mike Figgis films which crashed the AP website!) Today Maggie Gyllenhaal is revelled as the new star of Agent Provocateur's 'The Adventures of Miss A.P' - the lingerie label's sexy new ad campain. It's a series of four stories that will be released throughout the comming year, and each episode will star a different Miss A.P. At the end of the year all four will be available to collect in a glossy box set. First up is Maggie, and her 'book' (as A.P explained to us) is entitled 'Lessons in Lingerie'. It's a cheeky-sexy collection of images of Maggie's adventures in Agent Provocateur 's latest designs, shot by photographer Alice Hawkins. You'll see the new images nationwide from today or you can collect them for free from A.P stores or at www.agentprovocateur.com now.