Alexa Chung is the brand new face of Longchamp and weve got our hands on the campaign pictures.
Following in the footsteps of Kate Moss and Coco Rocha, she bagged the role after meeting, and presumably charming, Marie-Sabine Leclercq, International Communications Director of Longchamp, at the labels flagship store opening during London Fashion Week.
She is the thirty-something woman who speaks to all women looking to find a style. Explains Leclercq. Especially because she is not just a model. She has an attitude, which is both incredibly fashionable and incredibly stylish, and the music world in which she works is a source of inspiration for her.
The spring 2014 campaign was shot by photographer Max Vadukul in Saint Tropez back in September and sees wearing pieces from the labels ready-to-wear collection as well as toting its Le Pliage Cuir bag, which is about to celebrate is 20