If you were a British car manufacturer wanting to celebrate your 110-year anniversary with some cool inspiration, where would you go in search of it? In Vauxhall Motors case, it went straight to Katy England, British fashions most groundbreaking stylist and commissioned her to make a film, Made in England.
They asked me to add some British style and I just thought, what an amazing opportunity, explains England, who works with the likes of Kate Moss, Riccardo Tisci and Tom Ford and prefers to remain very much behind the scenes of everything she does. Although, the chance to write and direct her own film for Vauxhall was, at this point in her career (she started in the early 1990s) too good an opportunity to miss, she says: I am always part of a team, I am never the final say, and this time it could be whatever I wanted it to be; I could tell the story, pick the location, choose the characters, the cast, every little detail, so I was drawn to that after all these years of helping everybody else and I just loved the process, it was great.
Made in England captures a day in the life of British youth culture in 2013 via a road movie, shot largely inside the electric Vauxhall Ampera. England cast real young people rather than models. Its a celebration of British youth culture with very cool looking youths, of course each scene depicting a moment we might all be familiar with. In Englands words: Theres a lonely boy hitchhiking, possibly running away from something; the gang on bikes is all about the strength you feel as part of a group and how, as a kid, its such a big thing to be accepted; the girls laughing in the back of the car thats really personal to me, a provincial girl all those years ago, More