It takes a lot to invoke wardrobe envy at ELLE HQ, but Pudsey Bear has done it today thanks to a high-fashion wardrobe designed by nine of the UKs leading TV and music stars, for the Very Important Pudsey collection.
Our favourite? Sweetie Darling Bear. Created by Joanna Lumley and based on her iconic character Patsy Stone from , Pudsey wears a suit jacket of Linton tweed with original vintage Chanel buttons and a Lulu Guinness handbag.
'This project really has been tremendous fun; I loved dreaming up my Pudsey design, says Lumley.
The full collection, which was unveiled at Londons St Pancras station where it will be exhibited until 17 November this morning also boasts a Swarovski crystal-smothered Diamonds Are Forever Bear by Dame Shirley Bassey, the Paul McCartney-designed Sgt Pepper Bear, and Viva La Vida Bear, which Coldplay dressed in an outfit made from their recycled tour clothes.
Each Bear is being auctioned off online to raise funds for the charity, which supports disadvantaged children both in the UK and abroad: see bbc.co.uk/pudsey for more details.
Says director of marketing and fundraising at BBC Children in Need, Sarah Monteith, We are truly privileged that these national treasures have redesigned Pudsey for this More