Today Burberry introduces London Mania to the French capital.
A limited edition collection Burberry Loves Printemps will be sold exclusively at Paris luxury department store, Printemps from August 22.
The energy and excitement of live music has inspired the collection featuring denim, leather jackets and accessories for men and women.
As part of the celebration the shop windows of the historic Parisian building situated on Boulevard Haussmann have been dedicated to displays inspired by all things British unpredictable weather and the London skyline included.
The Art of the Trench, Burberrys celebration of their iconic coat - also hits Paris for the first time. 50 French creative influencers including, designers, photographers, filmmakers and artists will be photographed on the streets of Paris wearing their trenches.
And, as we have come to expect from Burberry, there is a digital element. The street style imagery will be featured on big screens as part of the Burberry take over in Printemps and shoppers will also have the chance to have their picture taken and projected in store.
Hop across the channel now to be part of it Burberry Loves Printemps runs until October 20.More