ELLE favourite Folk has tapped model-turned-nutritionist Rosemary Ferguson to be the face of its a/w 2013 collection and weve got an exclusive first look at the pictures.
She was in i-d and The Face and all that at an exciting time in the nineties and shes still cool but its not that important to her, Folks head of design, Elbe Lealman, tells us. We like a relaxed feel, a little bit effortless, were appealing to the tomboyish women who dont need to put something sexy on to feel sexy. We thought Rosemary had that appeal to her, self confident and doing her thing.
We caught up with Rosemary to find out what makes her wardrobe tick:
What do you love about the Folk collection?
I like the shape and I like the simplicity of it. And I like the fabrics, I like the way they feel. Its something you just put on, its really easy, but it has a strong silhouette so it doesnt feel like youre just chucking on any old thing.
How would you describe your personal style?
Quite simple I would say, every now and then I put on a dress but Im more of a trouser type. I like a mannish element, I love a suit.
What are your go-to labels?
although shes nothing like the style Ive just described. Stella McCartney
, Future Classics, Martin Margiela
. And I love the high street, Zara and Gap. But Im not a big shopper - I have got a lot of clothes that I can recycle and