Anti-animal cruelty charity, PETA, has joined forces with a host of young London designers to pen a letter to Central Saint Martins, urging aspiring fashion designers studying there not to use fur and to seek alternatives.
The designers who have offered their support include Molly Goddard, Felder Felder, Faustine Steinmetz, and Hannah Weiland of faux-fur brand Shrimps.
'As future fashion designers, students at Central Saint Martins have a unique opportunity to influence the next generation of consumers by embracing the trend towards cruelty-free fashion,' the letter reads, with an accompanying press release citing both animal- and eco-friendly materials as better alternatives to fur.
'Fortunately, in order to be a success in the fashion world, you don't need to contribute to the barbaric treatment of animals practiced by the fur industry.'
The letter also targets fur companies who sponsor students' collections, saying 'the dying fur industry is desperately trying to keep itself visible by pushing pelts on up-and-coming designers...we, the undersigned, urge you not to give in to industry bribes and incentives.'
Earlier this year, Giorgio Armani announced that he would cease using fur in his designs.
Here are 5 other fashion designers who have gone fur-free: