Heres an exclusive first look at Poppy Delevingnes third campaign for Vero Moda, for which she jetted out to the US tropical metropolis to showcase its high summer collection for 2013.
The concept? Capturing that alluring yet fleeting true summer feeling and laidback attitude.
Cue Poppy, styled with surfer chick ease, in simple, silky shell tops, loose, linen blouses and tropical-print playsuits just perfect for those throw-on-and-go days when you just cant wait to get outdoors.
The simplicity of the images is meant to make us long for endless summers and lazy days by the pool, a Vero Moda spokesperson explains.