The singer was confirmed as the face of the high street favourites high summer campaign last month and now, we get our first proper look at the goods. (As in, those that will be hitting the shop floor next month. Ahem.)
In a campaign headlined Beyoncé as Mrs. Carter in H&M, shot by Inez van Lamsweerde and Vinoodh Matadin, Bey is bikini-ready in an array of colourful swimwear and easy, breezy beach cover-ups.
Says the lady herself of the collaboration: Ive always liked H&Ms focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.
Click through every gorgeous look above. Your holiday wardrobe starts here.More