Yesterday, ELLE got a first look at Superdry's new collaboration with British tailor Timothy Everest, held at their flagship Regent Street store showrooms.Enveloped in the aroma of scented candles designed by Timothy Everests wife, the guests mingled while sipping cocktails named after the collections icon pieces while we caught up with Timothy and Superdry founders, James Holder and Julian Dunkerton.
We got together about a year ago talking about the possibility of doing a tailoring collection. I suggested something a bit punk/rock Saville Row style, James and Julian liked and evolved this idea and thats how we got to today,- said Timothy. Our two brands have got shared values, always trying to push the boundaries of design while still remaining commercial. We took traditional Superdry outerwear details and introduced them to tailoring, presenting a unique offering: impeccable cut, quality and pricing,- said Superdry founder, James Holder.
At the launch, four models each wore one of the icon pieces - The Town Coat, The Country Rebel, The Rock Rebel and the Muse. The designers said that you can easily dress each either up or down, teaming them with an elegant blouse or a graphic t-shirt and skinny jeans. Within our collection you can find your own personality- whether you are a town girl, a country girl or a rock rebel,- explained Timothy.
According to the designers, this four-piece range is just a teaser to give people an idea what is yet to come, as there are firm plans for a continued future collaboration. This trans-seasonal collection will be hitting Superdry stores in May with prices ranging from £175 for a girls blazer and £250 for The Town Coat.More