Having walked a very convoluted Dior Grey carpet to take in every beautifully curated window of Harrods, we arrived to a Dior-land on the fourth floor. This is a pop up project of epic proportions, an intricate and elaborate homage to Christian Dior that took 18 months of planning and just one week to install. While we're talking numbers the pop up Dior store took an impressive £100,000 of trade in just one day. When you visit the exhibition space you will understand a need to take your credit card back down to the shopping levels and invest in a piece of fashion history, but we were too busy taking in the sights to do any real damage.
The whole space is centered around a giant dolls house, with furniture made from Dior fragrance bottles. The rest is a journey through the history of the brand, with iconic vintage dresses worn by Elizabeth Taylor to the Oscars, Princess Diana, Audrey Hepburn and Rita Hayworth. There is dress from the J'Adore Dior Fragrance campaign, the King Kong of oversized handbags (this one could fit all of the above inside, with headroom), a whimsical gallery of paraphernalia including old show programmes and original labels, and antique perfume bottles.
The star of the show is Raf Simons modern interpretation of an original piece of couture by Mr Dior, hand sewn, intricate and seemingly floating in a huge glass bell jar. It is a beautiful and fascinating insight into a luxury fashion brand so perfectly synonymous with the store that hosts it, and one we can't wait to visit again, if only for a visit to the Dior Cafe for a Lobster sandwich no less.
The Dior at Harrods exhibition is open More