Swedish high street giant H&M is today opening the doors to a newly-revamped and refurbished flagship store and weve already been inside to take a look.
The first thing you should know about the new-look store is that it is much, much bigger the old three floor offering has been expanded to an impressive six, showcasing the women's, mens and Divided collections. Theres a shoe lounge, a chill out area, luxe new changing rooms and free wi-fi throughout the store.
The window displays have been styled by Susie Bubble the mannequins even have her trademark fringe and ponytail - who has dressed them in her favourite pieces from the brand.
And, if the stores makeover isnt enough to tempt you, over the next four days it will play host to an impressive line-up of DJs and musicians, from Nick Grimshaw and Daisy Lowe to Queens of Noize and The Voguettes. The perfect excuse for a weekend spending spree, if ever we've heard one...More