Margiela for H&M ‘protest’ hits London

With only three days to go (two and a half now!) until the mighty Maison Martin Margiela for H&M collaboration goes into stores, the brand has sent out a not-so-subtle reminder to set our alarm clocks extra early this Thursday.

A silent mass of ‘protesters’ took to the streets of London this afternoon, clad all in black with white aprons bearing white placards with the collaborations logo.

The manifestation made its way past ELLE’s office and it was pretty dramatic, we can tell you.

The waiting is almost over!