Henry Holland, the purveyor of all things day-glo and joyful, is releasing an untypically neutral, but very tempting nevertheless collection of underwear in Selfridges this weekend.
The range comes in a soft grey marl with Hollands logo subtly featured in the fabric with prices starting at £18, joining his neon collection (which glows under UV light) on the rails.
ELLE exclusively caught up with the designer to talk all things pants.
Who would you like to see in your new range of underwear? Does the name of a certain Olympic diver crop up?
Have you ever been caught out Rhys Ifans in Notting Hill style in your underpants?
Yesterday! I was still getting dressed when my cleaner decided to come three hours early, she walked in shouting 'hello' and I only had one leg in my jeans.
Who would you like to send the gift of underwear to and why?
- to try and keep his Vegas antics under wraps.
Who is your underwear hero?
My boyfriend David as he is pretty much the only person I get to see in underwear in real life.