Pudsey, the poorly bear mascot for the BBCs Children in Need campaign, has been re-imagined in the most fashionable way possible by 29 top designers.
The list includes the team at Alexander McQueen, who submitted a pink, jewelled little fella; Prada, who put Pudsey in some statement shoes; and Victoria Beckham who put the teddy into a flouncy dress.
The teds will be exhibited in Selfridges in London and Manchester from today until November 14, before being auctioned off for good causes. A limited-edition run of three bears from Anya Hindmarch, Paul Smith and Selfridges will also go on sale in store.
Other designers who are participating include Burberry, Vivienne Westwood, Paul Smith, Loewe, Sibling, Mulberry, Giles Deacon in partnership with Swarovski, Katie Hillier, Henry Holland, Jonathan Saunders, Smythson, Donatella Versace, Missoni, Pucci, Gucci, and Balenciaga.
It's quite sad to realise a stuffed bear has a better wardrobe than we could ever dream of, but it's for a good cause, we suppose.If youd like to bid on a bear or otherwise get involved with Children in Need go to the websiteMore