It has brought the world Kate Moss, Cara Delevingne, Liberty Ross, Jourdan Dunn, Lily Cole and Lily Donaldson, and has Cindy Crawford and Eva Herzigova on their books. No wonder Storm Models Management is celebrating its 25th birthday, and a quarter-century of supplying the fashion industry with its most iconic faces.
Storm's founder, Sarah Doukas, has recalled the highs and lows of her time in the business in The Telegraph. Her own personal model discoveries include Kate Moss in 1988, on a flight from New York to London, Jourdan Dunn larking about in Primark and Liberty Ross in Virgin Megastore.
As for the hottest model in circulation now, Cara Delevingne, it turns out Doukas has known her since she was four years old. She's my middle daughter's best friend. And she always had bags of personality,' says Doukas.
It hasn't always been straightforward success: Doukas missed out on signing Stella Tennant: She was one that got away [but] you have to be phlegmatic. And she has her own complaints about the physical template models are expected to meet. I do get crazy about it,' she says. 'They have to conform to a ridiculous ideal. They've got to be exactly 5ft 10in, 5ft 11in at the most, they can only have a 34.5-inch hip, maximum how could somebody of that height be that tight? If you've got a big frame, forget it.
Yet Doukas says she wouldnt change her job for the world, and never switches off her model scouts eye. I love watching people: young, old, anyone. And while I don't think about modelling morning noon and night, it doesn't matter where I am if that face is there, I More