At the Gwen Stefani cover shoot for our October issue (on sale now! Get it while you can!) ELLE's fashion editor Natalie Wansbrough-Jones introduced the star to the London-based digi-print designers Peter Pilotto. No wonder these pictures of Gwen at the 2012 iHeart Radio Music Festival in Las Vegas looked a bit familiar when they landed in the office.
Natalie told us; it was really exciting to style Gwen as she can take a really strong fashion direction and has the confidence to wear very directional print. Peter Pilotto, famous for digital printing, was therefore an obvious choice for the cover.
Gwen, known for her adventurous fashion sense, was thrilled with her outfits, saying at the time, I love all the clashing prints, I loved the clothes. They were amazing. You are going to hear a lot more about these British designers, because their clothes are off the chart!More