With tattooed can can girls and Queen Britannia swirling on a giant cake, the Jubilee weekend is officially in residency thanks to Meadham Kirchhoffs Topshop takeover.
Billed as a fashion spectacular and shrouded in secrecy, Meadham Kirchhoff kicked off their series of in-store face-painting, multi-coloured candy floss and pink glitter popcorn with the help of SS12s baby doll dressed dancers.
Topshops escalators were deserted, and in the place of shoppers were were tattooed dancers, writhing along to the National Anthem (naturally), before high kicking their way through the store to God Save the Queen and the Spice Girls Wannabe
And within a blink of an eye, the gold curtain that had been draped across the flagships largest window was pulled back, revealing a swirling cake with corseted dancers swirling their feathered fans in front of a sequin clad Queen Britannia. And then they were gone.
It was pure pantomime. Pure Meadham Kirchhoff magic. And with Oxford Street at a standstill it was a fantastical reminder of why we love this design duo so.
And if you love them as much as us and wish you could get involved, then this is your opportunity. Here at ELLE were looking for the would-be editors, stylists, writers and photographers of the future. Find out all you need to know and apply by clicking hereMore