Fashion devotees can now enjoy a multitude of ways to take their favourite runway style home, thanks to the droves of fashion designers turning their eyes to home furnishings.
At Salone del Mobile, the interiors worlds biggest week, on now in Milan, fashion houses including Roberto Cavalli, Marni, Hermès, Donatella Versace, Bottega Veneta, Giorgio Armani, Maison Martin Margiela, Diesel and Missoni are showcasing home collections.
'I think fashion designers are drawn to the slower pace of change in interiors which encourages consideration, as well as the lure of literally realising a context to coordinate with their clothes,' ELLE Decoration UK Editor in Chief Michelle Ogundehin told us.
he trend is so compelling that in March, ELLE Decoration published its first Fashion Reporta 32-page guide to how the catwalk is influencing the way we live today.
'It's a natural extension, and one I feel will run and run as fashion designers increasingly flex their creative muscles by applying their aesthetic to new mediums. Bed linens are usually the first steps, followed by accessories, then furniture!'
The aesthetics of the home collections are unmistakeably linked to designers runway choices. Bottega Veneta designer Tomas Maier took cues from Bottegas classic intrecciato leather bags for his sofa designs, while Marnis Consuelo Castiglioni drew the vibrant colour combinations and quirky shapes of her runway collections into her colourful wicker chairs.
Far from vanity projects, the homeware collections represent increasingly important areas of business for fashion houses. Versace says its Versace Home division accounts for 10% of overall sales, and Diesels home collection is worth 13.5m annually, WWD reported.
And Versace? The black and gold upholstery prints could have come straight off one of Gianni Versaces silk shirts. More