The high street brand is adding to its roster of collections with the launch of River Island Mini, a 100 piece collection for newborns to 3 year olds. For girls there are party dresses, slogan tees and denim, while the boys will be decked out in graffiti-print hoodies, polo shirts and joggers.
Theres also a clutch of socks, bags and toys to choose from if your discerning baby or toddler is already into accessorising.
And, while we wont be able to wear it ourselves, we find it impossible to resist a cute baby picture. So here's your first look.
The collection lands in stores mid-May with prices from £6 - £20.More