The film director shot the ad in Marrakech in October, also creating a print campaign based on the TV spot.
H&M called Marni and Coppola a true dream team.
I enjoyed doing this film for the Marni at H&M collaboration, Coppola told WWD. I think its great how they make fashion accessible and I wanted to show the fantasy fashion can bring. Consuelo seems really sincere and cares about what she does and I appreciated that.
No stranger to the fashion world, Coppola previously directed campaigns for Miss Dior Cherie and was the face of Marc Jacobs perfume. She has also designed handbags, shoes and the entire Resort 2012 line for Louis Vuitton,
Marni for H&M will go on sale in about 260 stores worldwide from 8 March 2012.More