12 Days of Retail

Net-A-Porter’s Holiday Calendar invites shoppers to tick off the days remaining until Christmas, with a different gift for every day of December. Offers range from the charming (e-cards) to the precious (the £4,000 shopping spree coming up this week), but each lasts for just one day.

Meanwhile, Mulberry fans are sharing their wish lists too. Online shoppers need only compile a list and send it to the handbag elves, along with a message explaining why they desire the products, for a chance to win it all.

Aubin and Wills kicked off its 12 Days of Christmas campaign on 1 December. Until the 12th, brand fans have the chance to win a gift a day.

‘We wanted to do something really quite special to celebrate the Christmas season,’ a spokesperson for Aubin and Wills said. ‘Our 12 Days of Christmas promotion is all about treating others, treating yourself or just simple letting us treat you.’

Only twenty of the Lillesdon Coat, one of this week’s prizes, were produced, making it one of the most exclusive gifts anyone might find under the tree.

Ready to click your way to Christmas list fulfilment?

Check out our Christmas Gift Guide

See some of London's best seasonal window displays