The Valentino Garavani Virtual Museum turns bytes into ballgowns, showcasing more than 300 of the designers most memorable creations. The free app also invites visitors to delve into campaigns, red-carpet photos and magazine editorials from the past, all displayed in a glossy digital gallery.
Ladies and gentlemen, today we are witnessing the birth of a revolution, Anne Hathaway said at the Museum launch event at the MoMA yesterday. The Valentino family has created something that has never existed before: a virtual musem that will change art, the art world, and how we experience both, forever.
Different salons display dresses grouped by colour, print, embellishment motif and significance to the house. Julia Robertss memorable black-and-white Oscar gown is there, as is Jackie Kennedys wedding dress. As for the red roomwell, suffice it to say, theres a reason Valentino owns this colour.
Between the halls of digital mannequins and scarlet-clad starlets are video screens playing interviews with the designer (I have to tell you a beautiful story about this dress, Valentino says in one clip) and partner Giancarlo Giammetti. Valentino and Giammetti invested several million dollars in developing the app as a way to preserve the designers legacy.
I am happy that thousands of students, young designers, and fashion people will be able to see and study my work in every aspect of it, and in a manner easy and accessible for the younger generations, Valentino said in a statement. But it is also important to remember things of the past, to review the fashion that has shaped our lives.
I love to spend time in the Museum.
As do we. Watch a video tour of t More