It would appear that using an attractive teenager in your advertising campaign may be more trouble than its worth for designers. Marc Jacobs recently had the advertisement for his Oh, Lola! perfume - featuring a provocatively posturing Dakota Fanning - pulled for being too suggestive. However, courting controversy can also prove to be a canny move for brands: the controversy that exploded around Calvin Kleins use of 15 year old Brook Shields in the 1980 ad Nothing Comes Between Me and my Calvins helped catapult Klein to superstar status.
Perhaps, in fashion, Oscar Wildes cliché rings most true: The only thing worse than being talked about is not being talked about. ?