But bring your attention down to eye level again, and the wonderland is every bit as spectacular. This year Londons stores have pulled out all the stops to create some fabulous window displays.
First up is Selfridges, where tastily-named producers Condiment Junkie were dreaming of a White Christmas albeit one thats flung into a not-too-distant future. Based around the idea of a giant music box the windows feature advanced technological breakthroughs such as windows that act as loudspeakers for the music within (yes, really!) and interactive touch screen technologies that allow users to wind up the music boxes. Together with an all-white display generously festooned with thematic goodies from the store, its truly got to be seen to be believed.
From music boxes to jewel boxes, the Liberty Christmas windows are a glittering feast for the eyes. Almost Baroque in their extravagance, the windows are centred around a theme of the Twelve Days of Christmas. Seven Swans A-Swimming is a particularly attractive tableau, its peacock-feathered walls gently cocooning some rather beautiful and languorous mannequins, who are draped amongst life-like swans and glittering golden bird cages. Eight Maids-a-Milking sees a rather wanton mannequin surrounded by ample urns that overflow with Libertys luxurious chocolate selection. Eye-watering, mouth-watering it ticks all the fantasy boxes.
Over at Harvey Nichols the visual team have captured the zeitgeist with their own Frozen Planet recreated within the windows. Glittering snow drifts push against the windows and jagged icicles tremble above whilst a variety of animals (that anyone whos been paying attention to David Attenborough will recognise) flounder about amongst the merch. One impeccably dressed mannequin has to recoil from a splashing whales tale, while another ducks to let a snowy owl fly out overhead. Though we More