Even if you werent one of the thousands of shoppers queuing outside H&M stores worldwide, odds are strong that youve read about it. Odds are even stronger that youve had that leopard-sunset motif burnt into your memory for all of time.
The bold designs proved so alluring at the tills that a number of styles have already sold out.
We are overwhelmed by the reception from our customers for the launch of Versace for H&M, a spokesperson for the retailer said.
The press office told us that most of the menswear collection has been snapped up, with leather studded pieces and the velvet bomber jacket the first items to fly off the rails.
For women, the most-wanted styles were the leather studded dress, jackets and trench. Those pieces, plus the chainmail dresses, studded silk dresses and black dresses with gold buttons (in strappy and cap-sleeved styles), are gone.
The collection stirred online shopping appetites as well. H&Ms UK e-commerce site crashed moments after the collection launched online yesterday morning, leading H&M to tweet, Followers, were sorry about the technical problems in our shop online markets were working hard to solve them!
They followed up later with, H&Ms really sorry for any inconvenience during todays launch of #versaceforhm. Well look into how we can improve in the future.
Into the breach stepped the eBay entrepreneurs. By Friday morning, there were nearly 1,500 eBay listings for clothing and accessories from the collection, often at vastly inflated prices. Bidding on one magenta silk dress with gold studs, originally priced £129.99, had reached £170 with four days of auction time remaining. That black silk dress with the shoulder cut-outs cost £79.99 in-store, but eBay bidding had reached £180 on one garment.
Were not sure whats more outrageoussleeping on the pavements outside a store overnight, or the bids some re-sellers are attracting. More