First look at Pierre Balmain
Pierre Balmain has released the first of three videos bringing to light designs from its debut collection.
By ELLE UK and None
Starring Balmain favourite Abbey Lee Kershaw and her band, Our Mountain, the video follows the impish model as she gallivants across New York City and through several Pierre Balmain costume changes.
Directors Inez van Lamsweerde and Vinoodh Matadin let Kershaws downtown cool, rock sensibility and international lifestyle guide the look and feel of the black-and-white short, the label said.
The next instalment of the brands video introduction will focus on the boys, with Kershaws boyfriend and Our Mountain frontman Matthew Hutchinson showcasing menswear designs.
The videos precede Sundays inaugural presentation of the Balmain diffusion line in Paris.
Take a look...
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