As Clare Waight Keller prepares to present her freshman collection for Chloé, the creative director pledges that fans of the brand will find her designs an evolution, not a full-scale clothing revolution for the French fashion house.
For me, the Chloé girl is a lot about her attitude and her spirit coming through the clothes, she told WWD. Its very much looking to the future with the brand and trying to bring my point of view. Theres always that personal side Im trying to capture.
Although Waight Keller said the collection, showing on Monday 3 October, would have slightly less of a vintage, heritage, archival feel than past seasons, she promised to retain the feminine features that have become Chloés trademark. The collection would also be natural, very effortless and quite joyful.