Data-based trend forecaster Editd
analysed more than 300,000 daily tweets and updates from Somerset House, using the statistics to create graphs indicating the buzz surrounding different designers, prints and styles.
Burberry rose above the pack by broadcasting its show via live stream and Facebook, tweeting every look as a model wore it down the runway from @Burberry
, publishing live Instagram photos from inside the show venue and making its acoustic show soundtrack available for download. These measures amounted to a masterclass in digital marketing, Editd said.
Following this triumph, they easily topped our list of most-talked about fashion week designers. Theyve changed the fashion landscape and next season it will be telling to see who else has stepped up to the mark.
fill out the top five designers according to buzz. Stripes, florals and paisleys proved the most popular prints.
Find out which London brands are the best to follow in our concise Twitter guide