So its a masterstroke that the mannequins at a newly opened exhibition about the brand feature Speedy bags in place of heads.
Louis Vuitton: The Art of Fashion at Milans La Triennale showcases 30 looks from key moments during Marc Jacobs 13 years (and counting, unless hes leaving for, hmm, Dior?) at the head of the fashion house.
The handbag-heads sprang from the mind of exhibition curator and house stylist Katie Grand.
We humorously push the point that Vuitton is about bags, she told WWD, explaining that she wanted a way to highlight Jacobss handbag collaborations with artists such as Richard Prince and Stephen Sprouse. It hit me that we couldnt do a blank head, it would have been too pedestrian.
The exhibition grand opening coincided with the reopening of the Vuitton store on Via Montenapoleone, closed for a revamp for the past seven months. Not that the week is all about Vuittonthere is Milan Fashion Week to think about, after all.
Louis Vuitton: The Art of Fashion is on at Milans La Triennale until 9 October.