We spoke to LFW designers to find out about the good luck charms that carry them through the prep, the week and the aftermath of the shows...
Paul Smith: I take a walk through Holland Park for a blast of fresh air and look out for rabbits as they are my good luck charm. I am always being sent bunnies, especially around the show.
Julien Macdonald: Floris scented candles and scent burning at all times, Krispy Kreme donuts, Starbucks coffee and Elemis foot cream.
Matthew Williamson: Coco my American Cocker Spaniel is my good luck charm, shes with me every day in the studio when Im styling.
Clements Ribeiro designer Suzanne Clements: Our good luck charm is our lucky cat that follows us around and sleeps in all the boxes . Here she is inside the delivery box for our Charlotte Olympia shoes!
Felder Felder designers Annette Felder and Daniela Felder: Love charms from our husbands.More