Chanel has imposed its vision of fashion and beauty across 20,000 square feet of the Brompton Road shopping mecca.
Far from an overly trumpeted shop-within-a-shop, the difference is apparent before visitors ever set foot in the store. Chanel
banners flap along Harrods Brompton Road facade and all 23 front-facing windows twinkle with Chanel goods
(its the first time Harrods has given over all of its most valuable, street-facing displays to a single brand). The dreamworld set forth within the vitrines is a dark, forested fantasy of unicorn sheep and wolf-headed men, all clad in the A/W seasons rich tweeds and textured silks.
Proceedings assume the feel of a museum in the Une Promenade
installation. In this temple to the brand, visitors step through a gumball-pearl curtain and into a miniature version of the Versailles gardens set from the S/S 11 show
. The rooms surrounding this hub include a walk-in Chanel 2.55 handbag, where a video wall plays looped footage of the handbag production process, and a haute couture room whose mirrored walls bear framed runway designs. Its immersive, educational and transporting, all the way through the last archive ad for Chanel No. 5.
Downstairs, theres a Chanel pop-up boutique stocking the brands interpretation of Harrods green shopping bag alongside haute wellies and claret patent leather handbags. The makeup counter features Chanel makeup whizz Peter Philipss exclusive, limited-edition Knightsbridge collection of lipsticks, highlighting powders and glosses.
Care to explore? Une Promenade
is on view for three weeks from Tues