But Valli is about to expand his reach to consumers who shop at Macys. The US department store chain enrolled Valli as the latest luxury designer to create a limited-edition collection. Called Giambattista Valli
for Impulse Only at Macys, the collection will arrive in 225 stores on October 26.
The designs echo Vallis main line, with tulles, laces and brocades, but at a $50-150 price point.
Our customer loves fashion, Macys Executive Vice President of Marketing and Avertising Martine Reardon told WWD. [She] cant necessarily go to couture fashion shows and doesnt want to spend $1000.
Take a look at Giambattista Valli's A/W 2011 RTW collection...