Bags from Burberry
, Cartier and Prada
were for sale during a Wall Street Journal writers recent trawl of a second-hand online shopping site. Buyers look to the bags as luxury signifiers.
Apparently, its a natural extension of Koreas luxury-centric culture.
In Koreas collective culture, consumption is not just personal behaviour, Hwang Sang-min, a psychology professor at a Korean university, told the WSJ
. It is not so much about my need as it is about whether other people in my peer group have it. So if your next door neighbour has it, you should have it too.
Buying paper bags for their logos seems a bit extreme, but who hasnt enjoyed toting homemade lunch to work in yesterdays Chanel
or Dolce & Gabbana
Maybe it's not so far-fetched... would you ever buy a paper bag from a luxury brand?