Everything but the Dress encompasses hairpins (£8) and python-embossed leather handbags (£450), with scores of rings, gadget cases and knitwear pieces in between.
Were not just creating a few handbags, chief executive Neil Clifford told WWD
. This project has been two-and-a-half years in the making, and weve created everything in-house.
Clifford said that 90% of the Everything but the Dress collection will cost less than the brands shoe range. A subset of the roll-out, called Candy, consists of poppy little pencil cases, keychains and change purses, all in confectionary hues and dont-think-twice prices.
The collection will be available imminently, a spokesperson said, in a new flagship store on Mayfairs Grafton Street and on the brands freshly overhauled website.