In April 2009, Louis Vuitton installed a trio of beehives on the roof of its Parisian headquarters. According to French beekeepers association Unaf, urban bees' productivity can be up to four times higher than that of rural bees, and sure enough, 200,000 bees moved into Vuittons rooftop hives and got to work.
Two years later, the buzzy guests had gathered 75kg of nectar and produced enough honey that Vuitton decided to bottle the fruits of its apiculture. The result is packed into a glass jar that would fit right in at any of Pariss popular marchés biologique, but for the subtle Vuitton branding below the La Belle Jardiniere label.
Not that you should expect to find a bottle at Melrose & Morgan anytime soonLa Belle Jardiniere will be distributed as a gift to friends of Vuitton. Which surely makes it all the sweeter to receive.More