Ben Malka, former president of BCBG Max Azria Group, has been announced as Halstons new chairman and chief executive.
I am very excited to join Halston, Malka told WWD. This is a wonderful opportunity and I look forward to defining a new era for this iconic brand.
WWD said that Halston's new corporate owners chose Malka based on his solid business record with BCBG. If anyone could do it [turn the business around], Ben could do it, Bloomingdales Vice Chairman Frank Doroff said.
The company intends to deliver the A/W 11 collection, designed by Schwab, to stores, but will leave it to new chief Malka to decide whether Halston will create a S/S 12 line.