The daughter of Mohamed Al Fayed, former Harrods owner, bought a 51% stake in the brand known for its fluid silk-jersey wrap dresses. Her purchase gains Al Fayed a chairwoman title and the responsibility of steering the brands global expansion.
Designer Daniella Issa Helayel has self-funded Issa since launching it in 2001. The label received a tremendous surge of interest after Kate Middleton wore a royal blue Issa dress to announce her engagement to Prince William, and Al Fayeds investment will help the brand capitalise on its heightened public profile.
The investment will help to grow the business and take it to the next level, Helayel told WWD. I looked at a lot of investors, and Camilla came with the best fit. She has the infrastructure behind her, shes well connected, and she will open a lot of doors.
Al Fayed and Helayel have a long-standing friendship that has seen Al Fayed sit in the front row of Issa shows during London Fashion Week.
I believe in Daniellas creativity; she is a friend; I admire her passion and drive, and I see potential in making Issa a global lifestyle brand, Al Fayed said, noting that Issa might be the first in a string of fashion investments.
Issa will open its first standalone store in London soon, following the launch of an e-commerce venture over the next few weeks.More