Madonna’s fashion line for teenagers, Material Girl, which she conceived and runs with her daughter, Lourdes ‘Lola’ Ciccone proves to be more than a one hit wonder as it rolls into another season, with yet another muse to its name – this time doll-faced Georgia May Jagger. (Her predecessors include Taylor Momsen and Kelly Osborne). Madonna explained; ‘We think Georgia May has great style and perfectly captures the Material Girl fall line,’
In a stroke of marketing genius, the poster campaign is also an advert for another of Madonna’s many projects; her global MDNA tour. Georgia poses backstage and on stage at one of Madonna’s gig venues – something of a flashback for the model, who grew up with her dad, Mick Jagger, touring with the Stones. ‘I spent a lot of my childhood backstage hanging out around amps,’ said Jagger, the 20-year-old daughter of Mick Jagger and Jerry Hall. ‘That was where we chilled when we were younger. So this photo shoot brought back a lot of memories.’
We wonder if this could lay the groundwork for a musical hook-up between the two families? Just a thought.