Picture the scene. You're sitting on a packed train, minding your own business, when you clock a hot man with his sunglasses pointing square in your direction. You realise all too quickly it's your stop and hurriedly leave the carriage - leaving your own specs on the seat.

Easily done, right?

This Sliding Doors-esque scenario is the basis for 's new eyewear campaign, Frames Of Life, which you can get a first look at below.

Shot in black and white, it's a beautiful look at New York through the lens of love...

ELLE Edits: Sunglasses

<object id="flashObj" width="350" height="315" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=3543403512001&playerID=3284085785001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDhmG5sJcEwE3gfM2daCBG3r&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=3543403512001&playerID=3284085785001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDhmG5sJcEwE3gfM2daCBG3r&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="350" height="315" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>