In continued support of up-and-coming fashion designers, Giorgio Armani will host Greek designer Angelos Bratis’ fashion show at Milan Fashion Week.

Fashion veteran Armani launched his initiative to highlight one young design talent each season in 2013 by opening up his famous show space, Armani/Teatro, for their show.

And, following success stories Stella Jean, Andrea Pompilio, Mirko Fontana and Diego Marquez of Au Jour le Jour, this September, it’s all about Angelos. We can see the appeal.

The Athens-born designer, who studied fashion design at Fashion Institute Arnhem in Amsterdam, cut his teeth at Roberto Cavalli and Vionnet and established his own-name line in 2005. His conceptual, geometrically inspired aesthetic scooped him the Who’s On Next prize in 2011.

On gaining the Armani seal of approval, he says: ‘For me, the great Italian maestro is the perfect example of a designer who has deep values, expressed throughout a long career.

'These are the same values that I try to express in my work: femininity and pure elegance without artifice.’

Exclusive: Karl Lagerfeld in ELLE Collections

Riccardo Tisci: ELLE Man of the Week

Kate Upton's ELLE cover shoot diary