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Gisele for H&M

By Leisa Barnett

Gisele has unveiled the first official shot from her new autumn/winter 2013 campaign for H&M via her favourite medium: Instagram.

Accompanied by the caption ‘New H&M campaign / Nova campanha da H&M’, the finished image shows her snuggling into a shearling gilet layered over a khaki T.

H&M announced Gisele as its new face in May with a series of behind-the-scenes pictures from the shoot, which took place on the streets of London - quite the departure from its summer campaign, which starred Beyoncé lounging around fabulously on the beach in the Bahamas. She spent two days on set in Chelsea with her son Benjamin and baby daughter Vivian in tow.

Of course, this isn't the first time the Brazilian super - and highest paid model in the world, no less - has worked with H&M; she was also the face of its spring/summer 2011 collection.

Models off duty: a/w 2013

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