But wait, it seems that the glamorous Paltrow might just have other ideas as we’ve just noticed her doing a spot of moonlighting for Swedish label Lindex. She appears in the SS12 campaign, Modern Preppy, showcasing East Coast classics: colour pop jeans, blazers and stripy Breton tops galore.

In an accompanying campaign video, the actress/GOOP sensation waxes lyrical on the preppy look: “I grew up wearing a uniform and blazers so modern preppy has always been the way I’ve been inspired to dress.” She also confesses to being something of a stripea-holic: “I love stripes and wear stripes almost every day in my own life.”
See Gwyneth Paltrow's style file