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H&M Design Award 2014

By Kari Wilkin

Introducing the future of fashion… The finalists in this year’s H&M Design Awards.

British hopeful Camilla Blasé Woodman, 26, who studied at the Royal College of Art, joins seven other promising young talents picked from design schools across Europe for a shot at the big time.

The winner will get 50,000 euros (£41,400) and the chance to show their collection at the Mercedes-Benz Stockholm Fashion Week later this month, plus a money-can’t-buy-in-store collaboration with H&M. Not too shabby, then.

The finalists, who each scoop an additional 5,000 euros (£4,140), will show their collections to a grand jury including designer Erdem, actress Michelle Dockery and H&M’s Head of Design Ann-Sofie Johansson.

Johansson said: 'Each finalist has their own unique creativity, amazing technical skills, and the vision to push fashion forwards. I can’t wait to see who will win.’

Bristol-born Woodman’s collection was inspired by 1988 sci-fi film They Live, about a dystopian world ruled by aliens, and features graphic metallic and fuzzy ‘white noise’ knits.

The winner will be announced on 28 January, but you can get a sneak preview of the finalists’ collections below.

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