The people who run H&M and Cos obviously know a thing or two about how to part a woman from her hard-earned cash, so we've got high hopes for & Other Stories, a new launch from the Swedish company behind all three brands. Opening online, in London and across Europe next Spring, it promises to offer everything you need, from shoes and bags to jewellery, lingerie and beauty, as well as the main fashion line.
The tag line for the brand reads, ‘Today, a woman with a love for fashion creates her own style.’ And that intriguing statement is about all we have to go on so far, because no images or products have been released. The designs for the label have been created by the company's ateliers in Paris and Stockholm, who have worked to design ‘diversified fashion collections’ with all the usual attention to detail and - to our great relief – affordable price points.
Sounds like the kind of mix we like. Stand by for the first look as soon as get it.