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Have It Your Way

Forget crocodiles, swooshes or even the almighty interlocked Cs. Designers and brands have discovered that to many shoppers, the most attractive emblem may be the one they choose for themselves. A flurry of bespoke options has reached the retail scene, with brands from Dr Martens to Prada drawing shoppers in with the lure of customisation.
By ELLE UK and None
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