Wedge trainers, leather jackets and trophy pieces from designer lines were among the best-selling items on the British high street last year.
As the future of the high street is again called into question with HMV being pushed into administration, fashion is still looking buoyant thanks to clever campaigns, high-calibre collaborations and catwalk-led collections.
Isabel Marant’s influence continued to be felt as shoppers fell hard for footwear inspired by her signature luxe wedge trainer, beloved of stars such as Beyoncé, Miranda Kerr and Kate Bosworth – both Dune and Kurt Geiger’s versions made it into their top products of the year. When it came to heels, pointed-toes roundly triumphed over round.
H&M’s top three spots were unsurprisingly filled with sell-out pieces from its two limited edition designer collections: the Maison Martin Margiela with H&M Sweetie Clutch, Marni at H&M PJ-style shirt and Marni at H&M metallic T-shirt.
Likewise, Kate Moss’s link-up with Mango was a winner for the store, with a red peplum mini dress and nautical jacket featured in the model’s campaigns proving popular.
Denim remained key – Topshop’s Jamie jeans were its number one performer in that department – while Topshop, River Island and Mango benefitted from the appetite for leather jackets in all their guises. The story at Cos was more trend-led, with customers snapping up its wool cocoon coats and metallic knitwear.