Every day this week were revealing an exclusive short film from the Inside project, a series of films made by the house, about the house. The five beautifully animated clips chart the labels humble beginnings through to its fashion world domination.
In our final film, entitled Once Upon A Time...Chanel by Karl, Mr Lagerfeld talks about just what it was that made his predecessors style tick, why it appealed to so many and how he manages to keep the look of the label current while still staying true to the spirit of Chanel.
Watch Once Upon A Time...Chanel
Watch Once Upon A Time...Mademoiselle