Every day this week we’re revealing an exclusive short film from the Inside project, a series of films made by the house, about the house. The five beautifully animated clips chart the label’s humble beginnings through to its fashion world domination.

In our final film, entitled Once Upon A Time...Chanel by Karl, Mr Lagerfeld talks about just what it was that made his predecessor’s style tick, why it appealed to so many and how he manages to keep the look of the label current while still staying true to the spirit of Chanel.

Watch Once Upon A Time...Chanel

Watch Once Upon A Time...Mademoiselle

Watch Once Upon A Time...Gabrielle

Watch Once Upon A Time...Coco by Karl

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