Do you ever see something in a magazine, decide you need it in your life today only to find it’s sold out before you get to it? Well now that is never going to happen to you again.
We are making it the ELLE mission to bring you the clothes you want, on the exact days they arrive in the shops – this is what we call the drop.
If you’ve read October ELLE (and if not, do it now) then you’ll have seen our first ever Shop The Drop feature – six pages of Team ELLE’s edit of the very best autumn/winter high-street buys, with the dates they drop throughout the season.
So tear it out, put the dates on your phone, pin it on your wall and never miss out on a high-street must-have piece again.
Look out for our Shop The Drop logo too. If you see the logo on Elleuk, you’ll know it’s not to be missed.
Now, shop ‘till you drop.
