Julia Roberts is the latest A-lister to join Gucci's Chime For Change campaign.
She joins an impressive line-up of women Frida Giannini, Beyonce, Madonna, Salma Hayek, Halle Berry on the board of the initiative, which aims to speak out for girls and women around the world.
So what will she be doing? She has a snappy title to go with her role, Global Ambassador of the Global Alliance for Clean Cookstoves, and will be championing the need for fuel efficient stoves important business when you consider that 3 billion people worldwide are affected by harmful cooking smoke generated in enclosed spaces every day.
One of my favourite pastimes is cooking a meal and enjoying it with my husband and children, says Roberts. But when I learned that the seemingly simple act of cooking is a death sentence for 4 million people each year, mostly among women and children in developing countries, I had to act. I hope the supporters of Chime for Change will help me save and empower millions of women and childrens lives through clean cooking solutions.